Retail: 67
Retail: 201

Tiger Breathes New Life into “Dream Crazy”

Nike’s “Dream Crazy” marketing campaign, which highlights athletes and their perseverance, took a new turn yesterday with Tiger Woods’ first victory at The Masters since 2005 and 15th major victory overall. His win, which puts him one Masters’ title behind Jack Nicklaus, came more than 10 years and nine months after his last major title at the 2008 U.S. Open.

Nike moved quickly to congratulate Tiger with a new “Dream Crazy” video with the tagline, “Never Stop Chasing Your Dreams.” View the Tiger “Dream Crazy” video above.

A previous Nike spot that debuted on YouTube Sep. 5, 2018, under “Dream Crazy,” which features the personal stories of both professional and amateur athletes has had more than 28.8 million views over the last seven months.

Mon, Aug 28, 2017
Vol 1, Issue No. 33